Microsoft does it right.
Category Effective Marketing
This an example of a company giving customers tools to help the deployment of their product, but at the same time giving customers materials that are basically marketing their products within those customer sites, so a win win. Take a look at this from Microsoft. It's the Microsoft Unified Communications 2007 R2 Adoption and Training Kit. It provides resources and guidance for IT Professionals, Helpdesk and Support Professionals, and Trainers to support end-users who use Microsoft Unified Communications Technologies. Content includes:
* IT Pro - Planning Checklist, Benefit Statements, E-Mail Campaign Samples, Success Metrics Examples, and User Education Materials
* Helpdesk - Planning Checklist, Frequently Asked Questions, and Troubleshooting Guides.
* Trainer - Planning Checklist, Quick Reference Cards, Tips and Tricks Flash Cards, How-to's, Getting Started Tours, and Web-based Tutorials and Training
I mean seriously, this thing is jam packed with pretty much everything someone inside a company, hell even the things Sales folks and Systems Engineers need as leave behinds when they visit customers.
They even took the time to make a cheesy video explaining what's in the pack.
http://wm.microsoft.com/ms/uc/Ken_and_harry_final_blur-640x360-5kwmv.wmv
This an example of a company giving customers tools to help the deployment of their product, but at the same time giving customers materials that are basically marketing their products within those customer sites, so a win win. Take a look at this from Microsoft. It's the Microsoft Unified Communications 2007 R2 Adoption and Training Kit. It provides resources and guidance for IT Professionals, Helpdesk and Support Professionals, and Trainers to support end-users who use Microsoft Unified Communications Technologies. Content includes:
* IT Pro - Planning Checklist, Benefit Statements, E-Mail Campaign Samples, Success Metrics Examples, and User Education Materials
* Helpdesk - Planning Checklist, Frequently Asked Questions, and Troubleshooting Guides.
* Trainer - Planning Checklist, Quick Reference Cards, Tips and Tricks Flash Cards, How-to's, Getting Started Tours, and Web-based Tutorials and Training
I mean seriously, this thing is jam packed with pretty much everything someone inside a company, hell even the things Sales folks and Systems Engineers need as leave behinds when they visit customers.
They even took the time to make a cheesy video explaining what's in the pack.
http://wm.microsoft.com/ms/uc/Ken_and_harry_final_blur-640x360-5kwmv.wmv
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Comments
Posted by Tony Palmer At 01:28:05 AM On 05/12/2009 | - Website - |
I just think this is a great job that MS did.
Posted by Carl Tyler At 01:47:32 AM On 05/12/2009 | - Website - |
Posted by Eric Mack At 02:11:41 AM On 05/12/2009 | - Website - |
There should be a Foundations pack like this.
Posted by sean cull At 04:29:31 AM On 05/12/2009 | - Website - |