Carl Tyler's Blog

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Trainers a.k.a. sneakers doing deals with computer games, whatever next? I've mentioned my buddy who works for Puma before I think, here he is quoted in an article about a marketing hookup they just did with Activision:

"Video gaming is a phenomenon with a diverse appeal. From the skate kids, to the hipsters and fashionistas, gaming is the common denominator to a widespread audience, and a distinctive medium for PUMA to utilize to interact with consumers," said Barney Waters, Marketing Director for PUMA North America. "Activision's True Crime: Streets of L.A. is going to be a massive hit and was the obvious and choice for us to partner with."

It's a bit of a change from his marketing job at Lotus. See the full press release here: http://www.newstream.com/cgi-bin/display_story.cgi?11181